So I'm sure that some of you may even be reading these articles off of whatever mobile phone you have, but more specifically that some of you are reading them off your trusty Canadian made BlackBerry. I myself had a BlackBerry when the smart phone movement was really kicking into high gear (I believe I had a BlackBerry Pearl). Well something that caught my attention while sifting through the morning news.
While attempting to recreate the image of BlackBerry, as well as launching their new cell phone/OS dubbed "BlackBerry 10", RIM has acquired some well deserved media attention from some Hollywood elites (essentially to promote it to people who follow these celebrities) and some partners for the new BlackBerry® WorldTM storefront (formally BlackBerry App WorldTM).
Some of the companies involved (so far) are Walt Disney Co's Walt Disney Studios and Sony Corp's Sony Pictures to Vivendi SA's Universal Music Group and Warner Music Group. RIM's new deal will also include Matador Records, Rough Trade Records and Sony Music Entertainment music that will be initially be available in 18 countries (Canada, USA, UK, Argentina, Brazil, Colombia, Mexico, France, Germany, Italy, Netherlands, South Africa, Spain, Australia, India, Malaysia, New Zealand and Singapore).
Other labels currently in talks will be:
4AD Records, Domino Recording Company, finetunes, [PIAS] Entertainment Group, The Orchard, Universal Music Group, Warner Music Group, XL Recordings and Zebralution.
"Music and video content is an integral part of a rich mobile experience. People want easy and convenient access to their favorite music, movies and TV shows wherever they are. RIM is committed to working with content providers to bring the best, most up-to-date content to our customers with BlackBerry 10, and to make it easy for them to get what they want." -Frank Boulben (Chief Marketing Officer at Research In Motion)
(RIM's CEO Thorsten Heins)
RIM assured onlookers and shareholders that it's new BlackBerry® World would include extensive catalogs of songs, movies and television shows. Most of the movies offered will be available the same day they are released on DVD, and with next-day availability for many TV series. Initially, the video download and rental sections would be available in the US, UK and Canada from a list of these studios and independents:
20th Century Fox, Entertainment One (eOne), Lionsgate, MGM, National Film Board of Canada, Paramount Pictures, Sony Pictures Home Entertainment (US), Starz Digital Media, STUDIOCANAL, The Walt Disney Studios, Universal Pictures (UK), Warner Bros.
Customers will also have access to TV shows from:
ABC Studios, BBC Worldwide, CBC/Radio-Canada, CBS, DHX Media, ITV, National Geographic, NBCUniversal (UK), Nelvana, Sony Pictures Home Entertainment (US), Starz Digital Media, Twentieth Century Fox Television, Univision Communications Inc, and Warner Bros.
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